What is SEO Copywriting and What Can it Do for my Website?

what is SEO copywriting and why does my small business website need it

When it comes to creating your company’s website, SEO copywriting is one of the best things your can add to get your website found. As a busy small business owner, thinking about what content to put on your website is one of the last things on your mind. You might not even be sure what kind of content to include. Never mind that you don’t have time in your schedule to write text for every page of your website. That’s where hiring a copywriter comes in – and in the case of writing content for websites, that’s where an SEO copywriter comes in.


What is SEO Copywriting?

SEO copywriting, or Search Engine Optimized copywriting, is copywriting that includes certain keywords and phrases to improve website performance. The main difference between copywriting and SEO copywriting is that the latter is focused on getting that content found. This is also the main benefit of SEO copy writing: writing content for search engines and people (your customers) to find.

SEO copywriting provides content that is high quality, visually appealing, and easy to read. In addition, it usually aims to provide a solution or answer to readers.


What Can SEO Copywriting do for your Website?SEO Copywriting Search Engine Optimization Enhanced Web Presence Bakersfield

  • Identifies targeted keywords relevant to your business
  • Increases website traffic
  • Improves search engine rankings (this is best improved with regular blog posts)
  • Increases the amount of social media sharing
  • Improves website calls to action
  • Entices visitors to stay on your site for longer


The importance of good copywriting cannot be undersold. Good copywriting, in any format, helps sell your company message to your target customer. SEO Copywriting does that, plus helps your target customer find you.

Using an experienced SEO copywriter to create content for your website can help your website to rank better. As a result, your website will see an increase in traffic from the types of visitors your company is looking for.


Ready to optimize your website content?

EWP can optimize your existing content, or create new content depending on what your company needs. Call Enhanced Web Presence today to see how SEO copywriting can help your company.