What is SEO Copywriting and What Can it Do for my Website?

what is SEO copywriting and why does my small business website need it

When it comes to getting your business website found, SEO copywriting is one of the best things to include on your site.

However, as a busy small business owner, deciding what kind of content to add is probably one of the last things on your mind.

Never mind that you don’t have the time to write copy for every page of your website. That’s where hiring a copywriter comes in. In the case of writing content for the web, that’s where an SEO copywriter comes in.


What is SEO Copywriting?

A good copywriter will craft a message specifically targeted to a certain audience to inform or persuade the reader. The goal is to encourage readers to take an action, usually resulting in a purchase.

SEO, or Search Engine Optimization, refers to a variety of strategies to improve the visibility of your website and content. The ultimate goal of SEO is to helping the right people to find the right sites.

SEO copywriting combines the skills of an SEO specialist and copywriter. It includes using specific keywords and phrases that are targeted to improve website performance.

The main difference – and main purpose of going with an SEO copywriter is – the focus is on getting the content found by the people right people (i.e. your target market).

SEO copywriting creates content that:

  • Is high quality
  • Uses short-tail and long-tail keywords
  • Uses photos and visually appealing
  • Easy to read
  • Aims to provide a solution or answer to readers
  • Includes a call to action


What Can SEO Copywriting do for your Website?SEO Copywriting Search Engine Optimization Enhanced Web Presence Bakersfield

  • Identifies targeted keywords relevant to your business
  • Increases website traffic
  • Improves search engine rankings (this is best improved with regular blog posts)
  • Increases the amount of social media sharing
  • Improves the conversion of website calls to action
  • Entices visitors to stay on your site longer


Why You Need it:

The importance of good SEO copywriting cannot be oversold. Here are a few benefits:

  • Time savings and less stress
  • Persuasive content
  • Content customized to your target audience
  • Gain online traffic
  • Improve website ranking


In any format, good copywriting helps to sell your company message to your target customer. SEO Copywriting has the additional benefit of helping your target customer find you.

An experienced SEO copywriter will be able to create content for your website can help your website to rank better. Over time this will help your website to see an increase in traffic from the types of visitors your company is looking for.


Ready to Optimize your website content?

If your small business needs help developing website content that gets results, give EWP a call. EWP can create new and original content tailored to your goals, or edit your existing web content to improve SEO results.

Call Enhanced Web Presence at 661 – 829 – 5574 today to see how SEO copywriting can help your business website.