So you’re wondering why your small business needs a website. Well, to start with, since you’re here, I’m going to assume your company doesn’t have a website and you’re debating building one. Close? If my guess is in anywhere in your ballpark, there are a couple of things you should know.
Why your small business needs a website:
- 56% of consumers don’t trust a business without a website.
- 98% state that a Facebook page is not a substitute for a website.
- Over 80% of American research online before purchasing a product or service.
Entrepreneur.com found that in 2005, the average revenue of a small business was $3.6 million. The average revenue of a small business with a website was $5.03 million. That was over 10 years ago when the Internet was much younger. Now, how much more revenue do you think a small business with a website brings in now?
Not too mention, the amount of people using the Internet is forever growing. It is estimated that 8 new people start using the Internet every second, with 247 million Americans using the Internet. That is a lot of potential customers! How can your business afford to miss out on catching their attention?
However, to get the most bang for your buck, you’ll also want to ensure that your company’s website is responsive on mobile devices. Consider this: smart phones accounts for over 33% of mobile web use, and 60% of emails are opened from mobile devices. If your website isn’t formatted well for this kind of viewing, potential customers will move on to the next option because your site is too hard to view.
Plus, did you know the percent of mobile devices used to access the Internet is expected to double every year? That is a huge amount of growth for an already huge market. The best thing your business can do for itself is to create a website for all of these potential customers to find you on. But that’s not the only benefit you’ll see from creating a responsive business website.
What can a website do for your small business?
- Builds your credibility
- Reaches people 24/7
- Your competition has one
- Your customers expect it
- A website is the most cost effective method of advertising
- Acts as an online brochure – except it’s easier, cheaper and quicker to update
- Answers FAQ
- Offers you the ability to sell products online
- Reaches millions and millions of people
- Helps new customers to find you
- Acts as a virtual storefront for your business
- Allow you to highlight testimonials your business has received
To say the list of potential benefits a website can bring you is long would be an understatement. Your small business needs a website because it is an affordable, customized, long-term ad that reaches millions of people.
How can your small business afford to miss out on reaching your customers on the web?
When you’re ready to get started on creating an affordable website for your small business, please give Enhanced Web Presence a call or send a message through the website. One page website design packages start at just $300 and can be ready within one week. Don’t let your business keep missing out on your customers, call Enhanced Web Presence today!